Book Review: Social Media Management: Technologies and Strategies for Creating Business Value

Social Media Management

Technologies and Strategies for Creating Business Value

Authors: Van Looy, Amy

This undergraduate textbook adopts the perspective of organizations – not individuals – and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Prof. Dr. Amy Van Looy holds a Ph.D. in applied economics. She is assistant professor at the Faculty of Economics and Business Administration and the School for Social Profit and Public Management of Ghent University (Belgium). Particularly, she is member of the Department of Business Informatics & Operations Management. She teaches, among others, courses on business process management and social media. Before entering academia, Amy worked as an IT consultant for large e-government projects.

 

Short Review: This book as is said above is an undergraduate textbook. But I must say that I have reviewed and read other undergraduate textbooks but this one in particular it is really well-written and it is really on the right level. There are severa undergraduate textbook out there that are just incomprehensible but this book under review is easy to read and easy to follow and for me that is one of the strongest points of this book.

The main aim of the book is to discuss the impact of social media on organisations and how social media can be used to create and improve business value of companies and their departments.

The book is divided in 12 chapters which covers several aspects of social media and management. Some chapters include: Definitions, Social Media Types and Tools; Online Advertising and Viral Campaigns; e-Recruitment; Crowdfunding and many others.

I want to say that particularly I really enjoyed the second chapter: Definitions, Social Media Types and Tools. That is because the chapter is beautifully written and on this chapter the author establishes the main definitions and several types of media types some of them which I hadn’t heard of. Also the author discuss in this chapter some very interesting tools that are useful when dealing with social media and the management of social media.

In short, I want to say that this is a very modern and unique book and it is essential if you work with marketing, social media and corporate management. It will be a good addition to your personal library and for your reading. Enjoy!

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The ‘Made in Germany’ Champion Brands

Hello,

 

Today I will review another great title on the subject of Brands : The “Made in Germany” Champion Brands written by Ugesh A. Joseph and published by Gower.

germany

In this book the author provides an extensive research of over 200 of Germany’s best known brands explaining what they stand for and what has made them what they are today. More importantly Joseph highlights what can we learn (and imitate) and what is transferable from these brands.

The author divided the Brands in two categories Supertars and StarBrands :

Superstars, global brands that have been hugely successful in the global market. This section features brands such as:

Mercedes-Benz, SAP, BMW, Adidas, Siemens, Volkswagen, Audi, Allianz, Porshe, Nivea, Puma.

Star Brands features 45 of the best large and medium-sized enterprises from the German industrial landscape.This section features brands such as:

RWE, Metro group. Hugo Boss, Continental, Henkel among others.

The book is about Germany’s economic miracle, a widely-known phenomenon, and the world-leading, innovative products and services associated with German companies are something that others seek to imitate. The way Germany is branded as a nation carries across into the branding of its companies and services, particularly the global superstar brands – truly world-class in size, performance and reputation. Just as important are the medium-sized and small enterprises, known as the ‘Mittelstand’. These innovative and successful enterprises from a wide range of industries and product / service categories are amongst the World market leaders in their own niche and play a huge part in making Germany what it is today. The book also focuses on German industrial entrepreneurship and a selection of innovative and emergent stars.All these companies are supported and encouraged by a sophisticated infrastructure of facilitators, influencers and enhancers – the research, industry, trade and standards organizations, the fairs and exhibitions and all the social and cultural factors that influence, enhance and add positive value to the country’s image.

Book Contents: 

Branding and the ‘Made in Germany’ brand: a perspective

From rubble to an economic miracle to a world export leader

The superstars

The star brands

The facilitators and influencers

The less-known champions

Some innovative and emergent stars

Hermann Simon, Chairman, Simon-Kucher & Partners said on the foreword:

‘The effort the author makes to unravel the apparent mystique of Germany’s success to a global audience is truly commendable. From a multi-dimensional, extensively researched perspective, Ugesh Joseph insightfully gives the reader a sense of the nation and its complex character – from its immediate past to its present-day “champion brands” and the nations “facilitators and influencers”.

I found this book fascinating and it gave me tremendous insights about the secret of German brands!

Retail Branding and Store Loyalty

Hello,

Today I am reviewing the book Retail Branding and Store Loyalty: Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats written by Bettina Berg and published by Springer. As you can see from my previous posts I am very passionate about retail, sales and marketing, so I enjoyed this book very much.

Retail Branding and Store Loyalty

The book is aimed at :

Business practitioners focusing on managing retail brands

Researchers and students in the fields of management an economics and focusing on marketing and retailing

The main content features:

Managing Retail Brands Across Different Consumer Perception Levels

Reciprocal Effects of the Corporate Reputation and Store Equity Retailers

Managing Retail Brands in the Light of Different and Competitive Contexts

Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition

Managing Retail Brands Within Different Retail Formats in an International Context

Retail brands are gaining importance and are relevant for retailers and customers. Retail scientists and practitioners started to focus on the topic of retail branding in the mid-nineties (Ailawadi and Keller 2004, see also the special issue of the Journal of Retailing in 2004), although the branding topic was already relevant for manufacturing firms. It became a top management research priority because a company’s brand is the most intangible asset, not only for manufacturing firms, but also for retailers (Keller and Lehmann 2006).

Berg explains that marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, the author analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.

 

It is a great read!

The case studies are really good and provides plenty of analysis and backup to illustrate which gamification techniques will work in specific situations – and which won’t. The book should be on your summer reading list for sure!

 

 

 

 

 

 

Six Sigma Series: Six Sigma+Lean Toolset

Hello,

This is the second post from the Six Sigma Series, and today I will review  the book Six Sigma+Lean Toolset published by Springer.

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This book is a very good tool for the student interested in the contents of Six Sigma model. He starts with a very good introduction in how to improve projects that are already going on and asks very important questions about how projects shall be conducted. One very good thing about this book is that he helps to answer very clearly several questions about projects and the book bring useful hints in how to solve problems that projects can face during its course. Different from other books about the subject it offers many tips that are really very useful and help the leader of the project with several real situation study cases to be analyzed. If you are interested in Six Sigma or interested in implementing these techniques in your project this is the right book for you it is very well written with several supporting examples which makes the reading very pleasant. I really recommend this book for your bookshelf.

  • Introduces a road map for conducting improvement projects that formulates the key questions and ensures that the project goals are achieved
  • Provides tools that support the practitioner in answering the vital questions for improvement projects
  • Offers a structure according to the procedures of a process improvement project
  • Offers many practical tips for facilitating and applying the described tools and supports the project leader by emphasizing the soft success factors

The Six Sigma+Lean toolbox. It is a comprehensive collection of all the tools necessary for project work and running workshops when improving processes. All tools have been illustrated in a clear and comprehensible structure with examples and tips for applying the tools included. The chronology corresponds to the procedure of an improvement project comprising the steps D(efine), M(easure), A(nalyze), I(mprove) and C(ontrol).
The most important innovation of this edition is the fact that it guides the user to select the appropriate tool using questions. The paradigm change from a Toolset to a Mindset has proven worthwhile in project work and ensures that corporate problems are addressed with the goal of achieving efficient solutions rather than having a large quantity of perfect tools to choose from. The efficiency factor of work in projects and workshops will therefore improve significantly.
Through this paradigm change, connected with its unique structure, this book provides an effective tool not only for project and workshop leaders but also for the executives/sponsors involved who will be guided to solve the given task formulation quickly and in a sustainable way.

If you are interested in Six Sigma and want to take a certification, take a look at the International Association for Six Sigma Certification (IASSC) is a Professional Association dedicated to growing and enhancing the standards within the Lean Six Sigma Community. http://www.iassc.org/

Six Sigma Series: Design for Six Sigma + LeanToolset

Hello,

Today I will be starting a series of posts about Six Sigma, a subject that I am very interested in. In this first post, I am reviewing the book Design for Six Sigma + LeanToolset published by Springer.

As you may have heard Six Sigma revolutionized companies like Motorola (where it was initially developed) and GE,(becoming famous when Jack Welch made it central to his successful business strategy at GE in 1995).

Today having a Six Sigma certification can help you with promotions and career progression. But before you get your certification I encourage you to read this book and learn more about what Six Sigma is and how it works.

9783642414541

  • Offers a unique learning experience through an outstanding structure and design
  • Based on more than 15 years of practical experience with the Six Sigma + Lean Toolset
  • Presents a wealth of valuable tips for users

The Toolset is a comprehensive collection of the relevant Design for Six Sigma+Lean tools, which are necessary for successfully implementing innovations. All tools are presented in a clear structure, providing a good overview of the methodology.

The chronology of the listed tools corresponds to the procedure in a Design for Six Sigma+Lean development project with the stages Define, Measure, Analyze, Design, and Verify. Due to this unique structure by which tools can be found and applied quickly we created a book that facilitates project work in practical use enormously.

Migrating from a tool based approach to a question based approach is a decisive successfactor in our opinion enabling firstly, increased efficiency of project work for the Project Leader, his team and the associated Stakeholders, and secondly, significantly increasing the probability of success for the respective innovation projects.

The Six Sigma concept has enjoyed triumphant success throughout the business world for two decades, contributing to significant net income improvement for many companies. This successful concept has been supplemented with the tools of Lean Management, a set of strategies for improving product quality and delivery performance and reducing cost. Six Sigma+Lean links the tried-and-tested tools of both programs in the proven DMAIC process model. The chronology matches that of the approach taken in a Six Sigma+Lean improvement project. The toolset is a comprehensive collection of the relevant Six Sigma+Lean tools necessary for successful project work. All of the tools are presented clearly and concisely in examples. The chronology matches that of the approach taken in a Six Sigma+Leanimprovement project, following the steps Define, Measure, Analyze, Improve, and Control. This unique layout and structure has created a book ideal for practical use, enabling the reader to quickly find the right tools for a problem and concrete guidelines on how to apply them. This book I discovered is marvelous and will be one of my 2 or 3 reference books for future use . It is very well set out with good diagrams and flowcharts and is very complete . The most complete book from the statistics side The book presents a lot of real examples and several tips that will make the reader very confident of the material being studied. I really recommend this book for your personal library is a very important material and definitely this book will be a success for all project managers who wishes to implements the Six Sigma techniques.

Book Review: Project Management with Dynamic Scheduling

Project Management with Dynamic Scheduling

Project Management with Dynamic Scheduling

Baseline Scheduling, Risk Analysis and Project Control

Vanhoucke, Mario

2nd ed. 2013

Read online on SpringerLink

Today I am reviewing Project Management with Dynamic Scheduling written by Mario Vanhoucke and published by Sppringer. I chose this book to complement your studies on Project Management please see our previous post as well. To give you an overview of the book, Project scheduling began as a research track within the mathematical field of Operations Research in order to determine start and finish times of project activities subject to precedence and resource constraints while optimizing a certain project objective (such as lead-time minimization, cash-flow optimization, etc.). The initial research done in the late 1950s mainly focused on network based techniques such as CPM (Critical Path Method) and PERT (Program Evaluation and Review Technique), which are still widely recognized as important project management tools and techniques. The topic of this book is known as dynamic scheduling and is used to refer to three dimensions of project management and scheduling: the construction of a baseline schedule and the analysis of a project schedule’s risk as preparation for the project control phase during the progress of the project. This dynamic scheduling point of view implicitly assumes that the usability of a project’s baseline schedule is rather limited and only acts as a point of reference in the project life cycle. Consequently, a project schedule should especially be considered as nothing more than a predictive model that can be used for resource efficiency calculations, time and cost risk analyses, project control and performance measurement. In all upcoming chapters, the project control phase will also be called project tracking or project monitoring. In this book, the three dimensions of dynamic scheduling are highlighted in detail and are based on and inspired by a combination of academic research studies at Ghent University (www.ugent.be), in-company trainings at Vlerick Business School (www.vlerick.com) and consultancy projects at OR-AS (www.or-as.be). First, the construction of a project baseline schedule is a central theme throughout the various chapters of the book. This theme is discussed from a complexity point of view with and without the presence of project resources. Second, the creation of an awareness of the weak parts in a baseline schedule is highlighted, known as schedule risk analysis techniques that can be applied on top of the baseline schedule. Third, the baseline schedule and its risk analyses can be used as guidelines during the project control step where actual deviations can be corrected within the margins of the project’s time and cost reserves. I think the goal of this book is not to compete with excellent handbooks on general project management principles nor to give an extensive overview of all project management aspects that might contribute to the overall success of a project. Instead, the aim is to bring a clear and strong focus on the preparatory phases, the project baseline scheduling and the schedule risk analysis phases, to support the project control phase where project performance measurement is a key issue for a project’s success. The intention is to hold the middle between a research handbook and a practical guide for project schedulers or project management software users. To that purpose, the content of this book is brought in such a way that it is able to inform a wide audience about the current state-of-the-art principles in dynamic project scheduling. The target audience can consist of undergraduate or MBA students following a project management course, participants of company trainings with a focus on scheduling or software users who search for added value when using software tools. Chapter 1 gives a short introduction to the central theme of the book and highlights the three components of dynamic project scheduling: project scheduling, risk analysis and project control. The chapter gives a brief overview of the project life cycle and makes a distinction between project complexity and uncertainty using a project mapping matrix. The complexity dimension is related to the absence or presence of project resources under limited availability, as discussed in Parts I (low complexity) and II (high complexity) of the book. The uncertainty dimension is related to the need of a project’s schedule risk analysis and is discussed in individual Chaps. 5 and 10 of both parts. I recommend this book as a compliment to your project management studies and especially for those already working in this area. It’s a technical book for a graduate level, but an excellent one nonetheless.

  • Overview of project scheduling principles available in literature
  • Integration of scheduling, risk and control
  • Use of software stimulated (students version available)
  • Topics based on many research projects and real-life projects
The topic of this book is known as dynamic scheduling, and is used to refer to three dimensions of project management and scheduling: the construction of a baseline schedule and the analysis of a project schedule’s risk as preparation of the project control phase during project progress. This dynamic scheduling point of view implicitly assumes that the usability of a project’s baseline schedule is rather limited and only acts as a point of reference in the project life cycle. Consequently, a project schedule should especially be considered as nothing more than a predictive model that can be used for resource efficiency calculations, time and cost risk analyses, project tracking and performance measurement, and so on.In this book, the three dimensions of dynamic scheduling are highlighted in detail and are based on and inspired by a combination of academic research studies at Ghent University (www.ugent.be), in-company trainings at Vlerick Business School (www.vlerick.com) and consultancy projects at OR-AS (www.or-as.be). First, the construction of a project baseline schedule is a central theme throughout the various chapters of the book, and is discussed from a complexity point of view with and without the presence of project resources. Second, the creation of an awareness of the weak parts in a baseline schedule is discussed at the end of the two baseline scheduling parts as schedule risk analysis techniques that can be applied on top of the baseline schedule. Third, the baseline schedule and its risk analyses can be used as guidelines during the project control step where actual deviations can be corrected within the margins of the project’s time and cost reserves.The second edition of this book has seen corrections, additions and amendments in detail throughout the book. Moreover Chapter 15 on “Dynamic Scheduling with ProTrack” has been completely rewritten and extended with a section on “ProTrack as a research tool”.

Content Level » Graduate

Keywords » Dynamic Project Scheduling – Earned Value Management – Project Management Software – Resource-constrained Project Scheduling – Schedule Risk Analysis

Related subjects » Applications – Business & Management for Professionals – Operations Research & Decision Theory – Organization – Human Resource Management

TABLE OF CONTENTS / PREFACE / SAMPLE PAGES

Book Review: Overview of the PMBOK® Guide

Overview of the PMBOK® Guide

Overview of the PMBOK® Guide

Paving the Way for PMP® Certification

Ó Conchúir, Deasún

3rd ed. 2012, XVI, 213 p. 330 illus.

Read online on SpringerLink
Available Formats:

eBook
Information
Hardcover
Information
63,25 €

(gross) price for France

ISBN 978-3-642-31802-3

Today I am reviewing Overview of the PMBOK® Guide -Paving the Way for PMP® Certification written by Dr. Deasún Ó Conchúir and published by Springer. The book under review is a introduction to the Project Managament subject. It also serves as a very good guide for students who will do the PMP exam. The book starts with a very well written chapter about Project Management and it explains what is a project, what project management is about and gives an overview of what is the PMBOK.

I recommend this chapter for everyone interested in Project Management. The other good thing about the book under review is that it is much more simple and easy to understand than the original PMBOK. The book presents a lot of questions and examples that will help the student prepare themselves for the PMP or CAPM exam. And also the author is an expert on the exam and present valorous hints for the exam time.

To conclude I want to say that this book is a really good company for anyone interested in Project Managment and mainly if you will take the PMP exam. However the reader shall have some careful in the last chapters of the book which presents more advanced material. I give a 4/5 on this book and recommend it for all of my readers. Because I am preparing myself to take the exam in the future I thought this is a great title to review and if any of you read it and used it in your studies to prepare yourself to the PMP exam please let me know and share your thoughts

  • Provides easy access to the PMBOK® Guide for the PMP (Project Management Professional)certification
  • Ideal guide for non-native speakers
  • Aims to reduce preparation time through clear, transparent explanations
  • Caters to a rapidly growing number of PMP applicants

This book is a valuable resource as it provides an introduction to project management’s generally recognized good practices as described in A Guide to the Project Management Body of Knowledge (PMBOK® Guide)– Fourth Edition, published by Project Management Institute (PMI), the world’s leading association for the project management profession.

Style and language make Overview of the PMBOK® Guide especially useful for individuals who speak English as a foreign language and are preparing for PMI’s certifications, particularly the Certified Associate in Project Management (CAPM®) and the Project Management Professional (PMP®). The CAPM demonstrates an understanding of the principles and terminology of the PMBOK® Guide. The PMP demonstrates experience, education and competency to successfully lead and direct projects. The PMBOK® Guide is a foundational resource for all PMI certifications.

 

 

Content Level » Professional/practitioner

Related subjects » Business & Management for Professionals – Database Management & Information Retrieval – Theoretical Computer Science

TABLE OF CONTENTS / SAMPLE PAGES

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